Release date: 5/5/2014
Lexington, KY – The Central Kentucky Ag Credit website (www.AgCreditOnline.com) has been overhauled to make financial guidance and information convenient for rural people.
The new format has been designed as a service vehicle for anyone seeking dollars for farming enterprises, rural homes and rural businesses.
Robert Anderson, Ag Credit’s Vice President for Technology and Information, has spearheaded the website overhaul. He said the association launched the effort several months ago to assure up-to-date service in the rapidly changing technology environment.
“Ag Credit’s website redesign has been accomplished to provide easy-to-understand financial access,” said Anderson. He explained that some websites are designed as advertising tools for organizations, but clarified that Ag Credit’s website provides financial information for both members and non-members of the association.
“We know that a growing number of farmers and rural residents now use the internet to obtain information before purchasing products, including financial services,” said Mr. Anderson.
Since the internet has become a “go-to” resource for most individuals and businesses who are making decisions, Ag Credit’s Board of Directors encouraged website investment to assure a giant step into the new age of technology.
Robert Anderson says the new website features a “cleaned up” interface, explaining that information is easy to find and easy to “surf”.
Major among new website features at www.AgCreditOnline.com is the website’s capability to connect with mobile devices. Anderson said the Ag Credit website is easily used by both Android and Apple-based mobile products. “That is an important matter”, explained Anderson, “because farmers often conduct business from their tractor cabs, and other individuals also seek information and do business from locations other than their desk-based computer.”
The Ag Credit mobile web access does not require a special “app.”
The standard Ag Credit website can simply be stored as a quick reference in mobile devices. It will then appear in a conveniently reformatted version, because background formatting on the new Ag Credit website converts the website to the same general appearance and convenience that is found on desktop computers.
Since the Ag Credit website does not require a special ‘app’, Anderson, says the convenience makes it easy for users of all skill levels to use the website from both desk and portable devices.
Existing Ag Credit member-borrowers can also use the website – or their portable devices – to do “on line” financial transactions with Ag Credit.
Anderson explained that a special “access” box is incorporated into the home page that enables member-borrowers to click, enter their customer number, and then do business as needed.
For Ag Credit members who desire mobile account access with additional security and ease of use, Ag Credit has also released “MobileRoots.”
MobileRoots is available free at Apple and Android stores. The MobileRoots application assures another layer of security for members who use the system for personal financial purposes,” Anderson concluded.
The new website service and MobileRoots went online during April.
The website also contains quick links to other financial and farm-related sites and information that may be needed by individuals and businesses.
NOTE – News stories reported by various business publications have noted that use of websites by individuals and businesses to obtain information has increased from approximately 10% in the late 1990’s to 70% or more today, especially in the 18-50 year-old age group.
Central Kentucky Ag Credit provides financial services to farmers, rural residents and businesses throughout the 17-county Bluegrass Region in Kentucky.
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